ASI North America becomes ASI Accreditation: Introducing our refreshed identity

We are introducing a new name and refreshed visual identity that more clearly reflects our role in strengthening trust in sustainability certification.

Previously known as ASI North America (ASI NA), we will now operate under the public-facing name ASI Accreditation as part of the refreshed ASI Group brand.

The change reflects our commitment to making our role and services clearer to conformity assessment bodies, sustainability scheme owners, and other stakeholders around the world.

A name that reflects what we do

Accreditation plays an essential role in credible sustainability certification. Through independent evaluation against applicable accreditation requirements, ASI Accreditation assesses the competence and impartiality of conformity assessment bodies and strengthens confidence in the certification services they provide.

Our new name places this role at the center of our identity.

ASI Accreditation is one of two distinct but complementary organizations under ASI Group, our overarching identity:

• ASI Accreditation provides independent accreditation services to conformity assessment bodies.
• ASI Assurance provides independent assurance and oversight services to sustainability systems.

Together, these services contribute to strengthening trust and credibility across sustainability systems, while maintaining their distinct responsibilities.

What our stakeholders can expect

Alongside our new public-facing name, we are introducing refreshed logos, colors, and typography to create a more consistent identity across ASI Group.

Importantly, this is a change in branding, not a change to our legal entity or accreditation arrangements.

ASI North America PB LLC remains our legal entity. Existing agreements, accreditation requirements, and the services we provide remain unchanged. Accredited conformity assessment bodies can continue working with their existing ASI contacts and following the applicable accreditation procedures.

Our new branding will be introduced across our website, communications, and documents, with some materials transitioning gradually.

As ASI Accreditation, we remain committed to rigorous, impartial, and transparent accreditation that supports credible sustainability certification worldwide.